Join the Founding Families ✨
Luna is inviting 100 children to become the very first explorers of a brand-new magical world. The first 100 families will receive an exclusive Founder's Package — completely free.
Join the waitlist and Luna will reach out to discover which magical companion your child would love to receive their first package from.
Free to join · No payment required · Be first when Luna's Magical Mail launches
Every package begins with your child's imagination
From the companion they choose to the envelope on the doormat — here's how a world made just for your child comes to life.
Choose their magical companion
After joining the waitlist, Luna will ask which magical friend your child would love to receive letters from — a dragon, a fox, a unicorn, and more.
We create their world
We craft a personalised package around your child — stories, illustrations, certificates and little surprises, all shaped around who they are.
Magic arrives
A beautifully prepared envelope arrives through your letterbox, with your child's name written on the front — ready to be opened together.
The first 100 families receive something special
A one-of-a-kind launch package for our Founding Families — hand-assembled and posted to your door, to be opened slowly, together, at bedtime.
Personalised welcome letter
A first letter written by your child's chosen magical companion — addressed to them by name, welcoming them in as one of the very first explorers.
Limited Edition Founder Certificate
A beautiful keepsake certificate marking your child as one of the first 100 explorers of Luna's magical world — printed just once, just for them.
Exclusive Founder's Story
A special launch story only Founding Families receive — the opening chapter of your child's very own magical world.
Premium character illustration
A richly printed poster of their magical companion, ready to frame or hang above the bed — artwork made for their room.
Collector sticker sheet
A sheet of magical stickers to peel, place, and treasure — the beginning of a collection all their own.
Magical bookmark
A keepsake bookmark to carry through every bedtime story, so a little magic travels between the pages.
Founder's badge
A special badge worn only by the first 100 children — a small emblem that says they were here at the very beginning.
Surprise magical keepsake
One more little wonder, tucked inside just for them — because the best packages always hold a secret.
No two children receive the same magic
Their name, their chosen companion, their adventure, their keepsakes. No two children receive exactly the same experience.
Their very own name
Every letter is addressed to your child personally — that little thrill of seeing their name written just for them.
Their magical companion
The friend they choose writes to them directly — a dragon, fox, unicorn, robot or owl who becomes truly, only theirs.
Their own adventure
A story shaped around your child and their world — never repeated, never generic, unmistakably theirs.
Keepsakes to treasure
Artwork, stickers, certificates and surprises — little treasures they'll hold onto long after the envelope is opened.
A child receives an envelope
with their own name on it
They open it carefully. Inside is a letter from their magical companion, a beautiful illustration for the wall, a sheet of stickers, a story that's theirs alone, and one or two little surprises tucked between the pages.
This isn't just paper and stickers. It's a moment where a child feels seen, special, and connected to a magical world made just for them.
Six little pieces of magic
The Envelope
Luna's Letter
Collectible Poster
Sticker Sheet
Exclusive Story
The Package
Illustrations shown are a preview of the style — every real envelope is crafted with care.
Everything you might wonder
What do the first 100 families get?
Our Founding Families each receive an exclusive Founder's Package — completely free — when Luna's Magical Mail launches: a personalised welcome letter from their chosen companion, a limited-edition Founder Certificate and badge, an exclusive story, a premium illustration, stickers, a bookmark, and a surprise keepsake.
Who is it for?
It's designed for children roughly aged 3–9 who love stories, characters, and the thrill of receiving something with their own name on it. Younger children will adore it read aloud; older children love collecting.
How does choosing a magical companion work?
Once you join the waitlist, Luna will reach out to discover which magical friend your child would love — a dragon, fox, unicorn, robot, owl and more. That companion becomes the character who writes to them and stars in their world.
Do I pay anything to join?
No. Joining the waitlist is completely free with no commitment and no payment today. The first 100 families receive their Founder's Package free — it's yours to keep, whatever you decide afterwards.
When does it launch?
Very soon. Joining the waitlist now secures your place among the first 100 Founding Families and means you'll be first to know the moment it's ready.
Do you ship worldwide?
We're starting with free UK delivery, with international shipping rolling out shortly after launch. Join the waitlist and let us know where you are — it helps us plan where to deliver the magic first.
Become one of our first 100 Founding Families
The first 100 families who join our waitlist will receive their exclusive Founder's Package — completely free — when Luna's Magical Mail launches.
Free to join · No payment required
Join the Founding Families
Claim one of the first 100 free Founder's Packages. After you join, Luna will reach out to discover your child's magical companion.
No spam, ever. Just one lovely email when we launch.